For Bob Marley’s 75th, we didn’t market a record — we reignited a legacy.

With no new music to release, we led a content-first global campaign built on storytelling, data, and visual impact. Our centerpiece was the Webby-winning LEGACY docuseries, supported by eight original music videos, remastered live content, and hundreds of digital assets — produced with collaborators from around the world.

Video powered everything. And it worked.

• 750M+ engagements

• 3.5M new YouTube subscribers

• 689% growth in channel revenue

• 31.5% increase in overall catalog revenue