Worked with global superstar Jennie on the rollout of her debut solo album, leading digital content strategy, creative direction, and production. Oversaw the execution of short-form assets across all platforms, shaping her visual identity for a global audience.

• First-week global sales: over 1 million units

• Billboard 200 (US): debuted at No. 7, with ~56,000 album-equivalent units

• Billboard Top Album Sales (US): debuted at No. 2, with 26,500 pure album sale

• By July 2025, Ruby had reached over 1.7 billion streams